SMT Boutiques are constantly evolving and offer a diversified and accessible offer from one season to the next. They offer the most innovative product ranges in the sports, outdoor and ready-to-wear markets. It is with this perspective of evolution in mind that we are currently working on the transformation of one of our oldest stores.

Over the past 7 years, Boutique Adrenaline has undergone several metamorphoses, evolving at the same pace as the snowboard market. The ever-growing demand for ready-to-wear has however led to more and more space dedicated to it in the store. It will now take up the entire space, and we are taking this opportunity to fully rework the store’s design and branding.

After 24 years of existence, Boutique Adrenaline will become the NOR Tremblant boutique. This new store will be dedicated to ready-to-wear and will offer all the trendy clothes and accessories for the weekend at the chalet, relaxed and lively après-ski, lakefront mornings or festive evenings in the pedestrian village. Everything to experience the Laurentians to the fullest! The young and bohemian atmosphere will remain, with high-quality products that are heart-warming, comforting and above all, that make you happy!

Among the brands offered at NOR Tremblant, you will find: The North Face, Volcom, Vans, Columbia, Billabong, Picture, Blundstone, Electric, Pendleton, Reef, Sorel, Hershel and Stance as well as Quebec brands Hooké and Plenty. From checkered shirts to fleece jackets, leather walking boots or the must-have pair of jeans or sunglasses, there will be something for everyone. Moreover, with a good selection of junior products, the minis will be able to be as trendy as the more mature ones!

Come and discover the NOR Tremblant boutique opening in November 2019. We look forward to unveiling the Adrenaline Boutique metamorphosis while embracing its 24 years of existence and influence.